Sell jewelry online: 3 steps to a successful jewelry eCommerce
How to Sell Jewelry Online Effectively?
Selling jewelry online has its challenges. Website marketing can be costly, marketplace fees cut into profits, and social media posts often fall short.
The solution? A 3-step strategy combining marketplaces, a branded eCommerce website, and social media, creating a synergy that enhances your online presence.
1. Marketplaces attract new customers into your business without requiring expensive marketing campaigns.
2. Branded eCommerce jewelry website enhances the credibility of your marketplace stores, and driving higher revenue with existing clients.
3. Social Media Channels like Facebook, Instagram, Google Shopping keep your audience engaged and return them to your sales channels.
Combining all these channels is key to a successful jewelry eCommerce business,
Sell jewelry on multiple marketplaces using one control center. eBay.com and 30 localized eBay marketplaces,
Amazon.com and 12 localized Amazon websites, Etsy, Walmart, Sears, Rapnet.com, Bonanza.com & more
CRM, SOCIAL NETWORKS and EMAIL MARKETING
Your existing clients and social media are key to a sustainable jewelry eCommerce business.
Stay connected, build brand awareness, and lead your customers toward their next purchase.
1. Integrated jewelry CRM. Manage your clients, segment them according to their jewelry preferences, and personalize your messaging by knowing your audience.
2. Targeted Email Marketing: Keep in touch with your clients through personalized emails.
3. Automated Social Posting: Share products across networks like Pinterest, TikTok, Instagram, and more channels with ease.
4. Facebook Store & Google Shopping: Send your products to the branded store on Facebook, and Google instantly.
More about CRM, Social and Email Marketing
Your website is where you close the best deals. No middlemen, no competitors, no external fees.
1. Build Your Brand: Create a customized Valigara-powered jewelry eCommerce website to establish your brand online.
2. Integrate eCommerce Platforms: Seamlessly integrate your Magento, WooCommerce, Shopify, or other websites into a global eCommerce strategy.
3. Showcase Jewelry: Present your jewelry to distributors with a Valigara-powered VSite , online catalogs. , and Retail solutions.
More about Jewelry eCommerce Websites, solutions for jewelry Brands and Retailers
3-step Marketing flow example:
- You attract a new buyer on Etsy, growing your client base without costly promotions.
- They Google your brand, find your website, and gain confidence to complete the Etsy purchase.
- Post-sale, they’re added to your CRM, the heart of your marketing.
- With targeted email and social marketing, you encourage a repeat purchase.
- Their positive experience leads them to buy directly from your website next time.
Valigara - the complete jewelry eCommerce software
Your Back-Office for Multi-Channel Jewelry Sales
Selling jewelry online across multiple channels demands a robust back-office, especially in the competitive jewelry and diamond categories.
- Sync jewelry and gemstones inventory between all marketplaces.
- Generate all required content in bulk
- Automate posting, revising, and renewing items to all major sales channels
- Manage multiple cost-based prices and adjust all sales channels instantly
- Utilize AI and templates to generate descriptions and metadata
- Automate Purchasing, Logistics and Fulfillment processes
- Manage Orders and Clients with the integrated CRM module
- Monitor and optimize jewelry performance on each marketplace
- Grow the B2B segment with dedicated wholesale solutions
- Expand globally with multi-lingual abilities
Jewelry eCommerce has its own requirements
Selling a chair, a DVD, or a diamond ring? It’s not the same. Valigara creates software for jewelry businesses to provide the most relevant solutions at all stages of your operation.
- Convert jewelry data into marketing data with the jewelry-specific Product Information Management
- Jewelry materials: collections, models, gemstones, metals, weights, etc.
- Jewelry catalog structure: sets, components, loose gemstones
- Match jewelry data with eBay's Item Specifics, Etsy keywords, Amazon bullets, SEO slugs, etc
- Precious metals prices live feed for automatic products repricing
- Dedicated inventory for jewelry, gemstones and metals
- Integration with IGI, GIA, Rapnet, and diamond ERP systems
- Generate virtual jewelry inventory & variations on the fly
- Model-level data analysis for better decision making
Looking for more?
See Valigara’s Top 25 features for a successful jewelry eCommerce list by our happy clients.
Top Online Jewelry Sellers Trust Us with their Business
We’re proud to serve the world's leading online jewelry sellers:
