Jewelry eCommerce Articles

The jewelry industry has been a competitive one for decades, but now more than ever, with the introduction of eCommerce, the fight to get noticed has intensified. In order to stand out among the competition, one has to not only differentiate themselves within their product line, quality, or niche, but also find strategic ways to attract new clients to their online store.
The most common method of increasing traffic to your online jewelry store is SEO or search engine optimization. Search engines like Google, Yahoo, or Bing utilize algorithms to rank websites on their search results pages (aka SERPs). Such algorithms look for specific criteria when ranking and listing a website on there. In order to get noticed by a search engine, one should cater to these factors in order to improve their chances of ranking higher over their competitors.

The jewelry industry is among the most profitable ones, both offline and online. Yet, the playing field has been changing rapidly in the past few years. Jewelry sellers are forced to look for better, more strategic ways to increase their ROI, which is getting increasingly harder. With new players in the game, new technologies, and even more shifting trends, it takes a lot of time and investment to make a profit nowadays. Nevertheless, we have some tips that can help you minimize your losses and increase your ROI. These include scaling your jewelry business using the latest trends, developing an analytics strategy, and automating your operations through the use of digital tools.

The new updates to the German Packaging Act (VerpackG) have spurred a flurry of conversations among online jewelry sellers. Multiple European packaging registries have been in place for quite a while, complementing the 1994 European Packaging Act. However, sustainability was never as popular as it is nowadays. While Millennials were the first ones to shake the consumerism story, it was truly Generation Z that brought sustainability to the forefront of most industries. And it has proven contagious!

eCommerce has been traditionally linked to retail only. However, as the jewelry industry migrates to the digital world, the traditional business-to-business work models also migrate into the online world. Considering the fact that around 90% of all jewelry and diamond distribution volume comes from B2B clients, this segment is definitely not one you want to miss out on.

So, you sell “jewelry” online. Or maybe it’s “jewellery”?

You may have seen it in a MS Word correction suggestion, in various online jewelry product listings, other online content, or on the packaging of a jewelry box. Whatever the case, the endless dilemma of which word is best to use keeps going to this day. So let’s shed some light on this matter and why it may be important for you as an online jewelry seller.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

With a GMV of $19.4 billion and 142 million active buyers worldwide, eBay is still one of the top marketplaces for jewelry sellers. They have 12 categories dedicated to jewelry products which range from pre-owned to fashion to fine jewelry. Therefore eBay should definitely be included in your multi-channel strategy when looking to sell jewelry online.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

In their 2021 Q4 financial report, Etsy declared that the number of sellers on their platform had reached the 5.3 million mark. This was an increase of around 21% from the previous year. Not only that, but the number of users has also been increasing, year after year, to reach 96.3 million at the end of 2021. Therefore, Etsy is still a giant player in the eCommerce landscape.

High end jewelry makes a statement of status and professionalism. Besides their distinctive designs, this type of jewelry is also priced higher and, most often, associated with a popular brand name. While the average US jewelry business has a profit margin of 43-47%, fine jewelry sellers with an established brand can go beyond that. Clients of high-ticket jewelry items require trust and authority before purchasing. They usually invest time into thinking about their options and may ask multiple questions before deciding to buy.

When selling jewelry online, strategy and planning become essential. We often compare jewelry eCommerce to a table with four legs: logistics & fulfillment, technology, budgeting & management, and customer service. If any of these isn’t up to par, your business could lose some of its stability.

Every successful online jewelry business needs to have a strategy, and every strategy needs to be backed up by funds. Having an educated guess or calculated estimate on how much money you’ll spend on the eCommerce aspect of your business is just as important as all your other planning.