Jewelry eCommerce Articles
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Latest Jewelry eCommerce Articles
Top 10 Quick Wins for Jewelry eCommerce Websites with Valigara
The always-changing website content. Requiem for a Dream. The dream of any eCommerce manager or website manager is to have “the best” product title, description, etc., and never touch it again, watching pageviews and conversion ratio go up, and
Boost Your Jewelry Sales with Automated Content: The Power of Parameterization
One common concern about automatic content generation in the jewelry business—whether for titles, descriptions, or SEO parameters—is the belief that manual content creation yields better results. While there’s truth to the notion that dedicating human effort to crafting each specific
To B2C or not to B2C? Embracing B2C in the Traditional B2B Jewelry Business
Introducing a Business-to-Consumer (B2C) business model into an existing Business-to-Business (B2B) organization can offer several benefits, especially in the jewelry industry. Such extension can support businesses in multiple ways: Expand customer base and revenue streams: By moving into the B2C
Avoiding the In-House Software Trap: A Jeweler’s Guide
When business owners consider developing in-house software for their jewelry operations, it’s often with the vision of having a perfectly tailored and cost-effective solution. While this approach might seem ideal, it comes with its own set of challenges and potential
Insights from the Hong Kong Jewelry Tradeshow 2024
During our recent visit to the Hong Kong Jewelry Tradeshow 2024, we engaged in insightful conversations with numerous sellers, manufacturers, and industry professionals. The experience provided a comprehensive view into the current dynamics shaping the jewelry industry and the emerging
PIM system effect on jewelry business
“Why should I use Valigara? I can hire 5 people equipped with Excel files!” A good phrase to start the conversation. Even that it completely misses the point of implementing any technology. Because the answer extends beyond mere
New Amazon Attributes Requirements for jewelry
Effective August 16, 2023, 274 attributes across 200 product types will be required for new listings on the US Marketplace. We have selected the ones related to the Jewelry category product types. All new jewelry listings must contain valid
Jewelry Management System VS Google Drive datasheet – what’s the gain?
How do Jewelry Management Systems upgrade the work with online data-sheets? What are the gains of adopting Jewelry Inventory and Product Management Systems in your company?
What to Know When Selling Jewelry Internationally
Selling jewelry internationally can be a great opportunity for both retailers and wholesalers. Jewelry is in high demand globally; this has been the case for decades, in fact. While the pandemic did hit many jewelry stores, most survived or recovered primarily from pivoting to eCommerce.
Using Technology to Revive or Boost Your Jewelry Store’s Success
Stagnating in a jewelry business happens to some of the most successful brands. This could be due to any number of factors. While some of these would be out of your control (e.g. the pandemic, changing customer preferences, etc.), there is still much you can influence to bring your store back on its feet and help it thrive eventually. Let’s take each aspect of an online jewelry business and see what type of digital tools you can use to give it a boost.
Post-COVID Opportunities for Jewelry Businesses
The jewelry industry has undergone a dramatic shift in operational processes after the pandemic. Changing consumer preferences and needs have forced many jewelry stores to adopt new strategies in order to remain competitive. Let’s explore three of the most popular ones.
Search Engine Optimization (SEO) for Your Online Jewelry Store
The jewelry industry has been a competitive one for decades, but now more than ever, with the introduction of eCommerce, the fight to get noticed has intensified. In order to stand out among the competition, one has to not only differentiate themselves within their product line, quality, or niche, but also find strategic ways to attract new clients to their online store.
The most common method of increasing traffic to your online jewelry store is SEO or search engine optimization. Search engines like Google, Yahoo, or Bing utilize algorithms to rank websites on their search results pages (aka SERPs). Such algorithms look for specific criteria when ranking and listing a website on there. In order to get noticed by a search engine, one should cater to these factors in order to improve their chances of ranking higher over their competitors.
