VALIGARA's ROI
or How Do I Make Money with Valigara?
What is Return on Investment (ROI) in a jewelry software?
“Is Valigara good for my business?” ,”Isn’t it too expensive for me today?” ,”How do I return the money I put in Valigara subscription?”
When allocating a budget on a business software, you’re making an investment, and you have to know it’s going to be profitable. The Return On Investment (ROI) is a performance measure used to evaluate the efficiency or the profit of an investment made. After seeing hundreds of different jewelry businesses using Valigara, we wrote down the common cases.
ROI = Net Profit / Cost of Investment
ROI example: Retailer, no online presence
Approach: Convert an existing sales team member to eCommerce & utilize free time of store sales people
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- Current B&M store turnover, monthly: $100K
- eCommerce sales share, after 1 year: 20%
- Standard revenue rate: 30%
- Yearly Valigara package: $7,300 (Silver package: $399/month + setup $2500)
- Initial social advertising budget / month: $1000
- Online Sales Revenue, Net Growth: $100K*12*20%*30%=$72000
- ROI = (100K*12*20%*30%)
(7300+1000*12) = 373%
ROI example: eCommerce: Single website / marketplace
Approach: Use Valigara automation to reduce costs of eCommerce operation (content generation, listing, channel & orders mgmt)
- Valigara saves 80% of cost of eCommerce operation
- eCommerce operator monthly salary: $3000
- Valigara package (for eCommerce sellers), monthly: $630
- ROI = (3000*80%) / 630 = 380%
- Current eCommerce volume, monthly: $50K
- eCommerce growth rate, after 1 year: 20%
- Standard revenue rate: 25%
- ROI = ($50K*20%*25%) / 630 = 397%
ROI example: eCommerce: Website / marketplace: inventory not online
Issue solved:
Large part of the inventory is not online
Approach: Use the automation to upload the inventory online, to generate more sales.
- 50% – 80% items are not online
- Sales growth: 100% – 400%
- Opportunity loss:
- low: $50K*100% = $50K
- high: $50K*400% = $200K
- Current monthly sales: $50K
- Standard revenue rate: 25%
- Average Valigara package (for eCommerce sellers) $630
- ROI
- low: $50K * 25% / 630 = 1980%
- high: $200K * 25% / 630 = 7900%
ROI example: eCommerce: Website / marketplace: eCommerce team’s full capacity
Issue solved:
Growth limit due to eCommerce team’s full capacity
Approach: Use Valigara automation to expand to additional sales channel, while using the same team
- Automation increases team’s capacity by 2 channels
- Each channel sales addition, after 1 year of operation: 30% – 200%
- Valigara cost (3 channels): $500
- Standard revenue rate: 25%
- Current monthly sales: $30K
- ROI
- low: $30K * (30%+30%) * 25%/ 500 = 900%
- high: $30K * (200%+200%) * 25% / 500 = 6000%
ROI example: eCommerce: Amazon seller
Issues solved:
- underused Attributes -> mappings -> 30-200% visibility , 25% CRO
- non formatted descriptions / EBC / A+ content -> CRO increase: 10% for fashion, 20% for fine and loose
- non-seasoned titles & faster update rate -> increase up to 25% in sales
- not optimized titles -> visibility : up to 50%
- missing/not optimized bullets -> CRO : up to 30%
- no promotional images -> 10% CRO increase
- wrong formats / variations -> 30-100% CRO increase
ROI calculation:
- Sales growth, brutto
- low: 0.3+0.25+0.1+0.25 +0.5 +0.3 +0.1 +0.3 = 210%
- high: 2+0.25+0.2+0.25 +0.5 +0.3 +0.1 +1 = 460%
- Current Monthly sales: $50K
- Revenue rate, low: 20%
- Valigara cost, average (for eCommerce sellers) $630
- ROI
- low: ($50K*210%*20%)/630 = 3330%
- high: ($50K*460%*20%)/630 = 7300%
ROI example: eCommerce: eBay seller
issues solved:
- underused Item Specifics (recommended, custom) -> mappings -> 30-200% visibility , 25% CRO
- non formatted descriptions -> increase CRO (conversion), 10% for fashion, 20% for fine and loose
- non-seasoned titles & faster update rate -> increase up to 25% sales rate
- not optimized titles , below 73 chars -> visibility : up to 50%
- no promotional images -> 10% CRO increase
- wrong formats -> 30-100% CRO increase
ROI calculation:
- Sales growth, brutto
- Low: 0.3+0.25+0.1+0.25 +0.5 +0.1 +0.3 = 180%
- High: 2+0.25+0.2+0.25 +0.5 +0.1 +1 = 430%
- Current Monthly sales: $50K
- Standard revenue rate: 25%
- Average Valigara package (for eCommerce sellers) $630
- ROI
- low: ($50K*180%*25%)/630 = 3570%
- high: ($50K*430%*25%)/630 = 8530%
- Sales growth, brutto